Gotta love the Super Bowl. In our industry, it’s probably the only time a year the public will actively watch (and then search out on YouTube) ads. With 30 second spots costing around $US3.5m, it’s not something you want to get wrong.
Here’s our pick of the winners.
[ Read More → ]A study undertaken by the Media Awareness Network of America estimated that on average, the typical American will see 3000 ads per day (2010). With such a high level of advertising around consumers on a daily basis, is it likely that advertising shapes society, or that it merely mirrors pre-existing social trends?
[ Read More → ]
