It makes sense to promote your business where the market is. This logic is why websites are so important – with almost 90% of Australians using the Internet as their first point of call for finding information on a product or service, unless your market is the small percent of people who do not search the Internet, your business needs an online presence to grow. The same logic is why you will need a mobile website in the near future – with mobile Google searches expected to surpass desktop Google searches next year, in the not too distant future more people will be visiting your site from a mobile device.

Recently Mark and I were invited to Google Australia to hear the search giant’s take on the current state and future direction of online business marketing. The most interesting statistic presented was the growth of Mobile searches. Currently, Google searches … Continue reading →