Volkswagen has placed an edible ad for the 2011 Volkswagen Golf R in South African magazine, AutoTrader.
While it’s likely not many people would actually eat the entire page, its another example of unique creative, married to a perfect, relevant tagline – in this case, “Eat the road. Seriously, eat it.”
Volkswagen have a penchant for fun, unique and creative campaigns, as shown with this guerrilla campaign from a few years ago. VW duplicated the fast Autobahn with a “Fast Lane” slide at a subway entrance in Berlin.