Experienced senior marketer proven to effectively lead strategic marketing and brand positioning during times of business growth and operational change.
Over 10 years of experience building marketing & operations strategy, growing brands, and aligning product & market with organizational objectives throughout launch and re-launch life cycles. A deep technology background has proven valuable both within marketing teams as well as working alongside product & operations teams, guiding new product and feature-set decision making with the longer-term understanding of broader consumer strategy.
Alongside my brand & tech roots, years ago I picked up a film camera to feed the creative side. Since then, my work has been showcased in a wide range of mediums, including commissioned projects for print & magazines, tourism projects, in a cook book, and a series on my hometown of Brisbane hung in a gallery. Whether it is down the road or across the world, if I am heading out on a trip there's a high chance I have a camera or two by my side.
GOOD READS Some books, articles or podcasts I've enjoyed recently. One per month.
Zero to One, Peter Thiel
Start With Why, Simon Sinek
What is 'brand' and why should we be focussing on it now? Humans Come First Podcast